Destination Winnipeg sells city as “Incredibly Cool”

Fri, Dec 19, 2008

Destination Winnipeg sells city as “Incredibly Cool”

While most Winnipeggers know what Winnipeg has to offer, the rest of the world isn’t necessarily up to speed. Not yet, at least. In a new promotional campaign, Destination Winnipeg is talking about Winnipeg and “why it’s even cooler than you think”. As part of the campaign, they’ve launched a new website – IncrediblyCool.ca – that highlights some of the reasons to move here.

There’s a lot to love about Winnipeg, and we’ve spent a lot of time talking about that since we launched this site. Readers have weighed in, listing our cultural diversity, the arts scene, the cost of living, the size of the city and the weather (yes, the weather) as their favourite things about living here. IncrediblyCool.ca echoes those ideas on its Top 5 page and adds to the list in Winnipeg Quick Facts.

To many a Winnipeggers’ delight, Winnipeg has been mentioned in several popular movies and TV shows (NBC’s The Office was the most recent to do it). The Incredibly Cool campaign uses this phenomenon as a hook in its video “Does Winnipeg REALLY Exist?”

Enjoy:

(Note: please keep in mind that the sites we link to at MyCityMySay.ca do not represent the views of United Way of Winnipeg – please see the Disclaimer for more detail.)

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